The certified practice that designs, pilots, and runs Salesforce Agentforce for Government, BFSI and Retail leaders across the GCC — human-led CX strategy plus governed agents, measured as Return on AI Investment.
A real Salesforce delivery bench, not slideware. Figures below are the Salesforce-practice scope of FPT CX Services.
Agentforce is only as good as the strategy, data, and orchestration behind it. We lead with the CX foundation so agents land on something real — then deploy, measure, and scale them.
We size the use cases that actually move CX outcomes, then sequence agents against them — no agent for its own sake.
An agent is only as good as the data behind it. We audit and prepare the CX data foundation before a single agent goes live.
Agents work the full lifecycle — Attract, Discover, Engage, Convert, Optimize — not a single bolted-on chatbot.
A risk-managed path with a fixed-scope entry and clear gates — the same Crawl / Walk / Run spine as the Emerge Digital prime.
Agentforce readiness assessment: use-case sizing, a data & CX-foundation audit, and a prioritised agent roadmap with a baseline ROAI model — built so procurement can sign in days.
Stand up one production Agentforce use case against clear KPIs. Real agent, real data, founder-level oversight — with ROAI measured against the Discovery baseline.
Scale across journeys and channels with the certified bench providing run-state operations, AI ops, and continuous optimisation. Ongoing ROAI reporting via Vela OS.
Canonical FPT CX Services / ON.Ecosystem engagements. Clients are anonymised to sector; every metric is as reported.
Campaign cycles: weeks → minutes
First ASEAN Salesforce Data & AI CoE — reusable accelerators across Sales, Service, Marketing, Data Cloud and Agentforce.
+200% click-through rate
Regenerated and restructured the corporate site for AI-driven visibility — measured 7 weeks after deployment.
Cited across 120+ markets
Deployed AEO to win AI answer-box citations and cut acquisition cost — with no cannibalization of Google traffic.
MVP in 2 months, not 10
Composable B2B marketplace for a Vision-2030 megaproject, delivered end-to-end against a critical timeline.
Every engagement ties to Return on AI Investment — value delivered ÷ AI cost. Not "hours saved." A defensible number.
Five trends, the 51% adoption figure, and the local-prime operating model Gulf retail and CPG leaders need for the Vision 2030 window. Founder-led perspective; sources cited inline.
Why governance arrives too late in most Gulf banking AI projects — and what a Discovery engagement maps before a pilot is designed.
Capability POV · 7 minHow Gulf retail groups can reduce loyalty contact-centre handling time without AI-driven outbound personalisation — and where the governance boundary sits.
Capability POV · 7 minWhy Gulf government contact centres need AI-assisted response handling — and where the eligibility boundary must remain human.
Bring your CX context. We'll map where an agent earns its keep, what a Discovery assessment would scope, and how we'd measure ROAI from day one.